Every Adventure Starts With GRO Coffee

North Carolina — 2025 — GRO Coffee, a Family-Owned and Disabled Veteran Operated artisan roaster based in North Carolina, brings one of the world’s rarest coffees to adventurers everywhere.

Sourced from the slopes of Mount Kilimanjaro, our signature Tanzanian Peaberry is grown in volcanic soil at high elevation, producing a cup that is brighter, richer, and more complex. Less than ten percent of each harvest qualifies as peaberry, making every bag as rare as it is unforgettable.

GRO Coffee roasts in small batches to order, ensuring peak freshness. From the roaster, to the box, to your door, every step is designed to preserve quality and flavor. We also offer a decaffeinated single-origin from Brazil’s Serra Negra region, water-washed for full flavor without caffeine. This fall, GRO Coffee will proudly showcase its craft at Overland Expo East in Arrington, Virginia (October 3–5, 2025), connecting with adventurers, overlanders, and outdoor enthusiasts from across the country. Attendees can sample our freshly roasted beans, learn more about our sourcing and roasting process, and experience firsthand why Every Adventure Starts With GRO Coffee.